content strategy — Thinking

Content about content

I really like content strategies that drive value and boost sales creatively. It’s almost like product placement, but instead of placing products you imbue your proposition, or value, or purpose, or blah into whatever bit of content you’re producing.

James LeesJanuary 14, 2019content strategy, branded content, creative strategy, Lego Movie strategy

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.