Kevin Chesters — Thinking

It’s really sad to see Ogilvy making a fuss about sending planners out to connect with the real world. It’s even sadder that Ogilvy quote a “recent survey among planners”[1] that states “primary research informs less than 2% of creative briefs.” I mean, what do planners do nowadays?

James LeesDecember 20, 2018planning in the wild, creative strategy, creative strategy consultancy, conducting primary research, consumer safari, Ogilvy, Kevin Chesters

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.