Strategic Skills Audit

Pharmaceutical company GSK wanted to identify the skills gaps across their marketing department in order to implement a training programme. By looking beyond specific skills gaps to consider what was needed for development in the long term, we turned a department audit into a broader strategic plan intended to transform GSK’s marketing into a high performance team capable of leading the industry.

“You delivered everything that we hoped for on this project and a lot more too. You brought real insight into our opportunity as a marketing organisation and a highly strategic recommendation on where we should focus to not just improve but to transform from good to industry leading.”

Anna Hale, Area Marketing Director Northern Europe, GSK Consumer Healthcare

James Lees