I’ve been a vegetarian all my life. I love vegetarian food. I know that it can be nutritious, delicious and exciting. But I’ll be honest – you wouldn’t know it from most veggie brands.Read More
I come to you bleary-eyed and caffeine-fuelled. I’ve been half awake all night, and fully awake since 04:42, when the unexpected WhatsApp message came: announcing that we were leaving the EU…Read More
What our James has learnt from a year of hosting drinks for strategists in London.Read More
Why aren’t we, as a generation, involved in qual research?
Why are we so often expected to get our insights from trends reports and survey monkeys?
Why is our industry outsourcing and, in turn, devaluing this skill?
And does it even matter?Read More
In just the last 10 years we have seen one category of spirit raised from the gutters and placed on the top shelves of the world’s classiest cocktail bars. That spirit is tequila. A few years from now it’ll be easy to forget that very few people used to savour the spirit.Read More