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      <image:title>Cases - CNN</image:title>
      <image:caption>Our framework has even been adopted as a proprietary toolkit for CNN (The Honeycomb), used to brief team members and explain how to think in pitches…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2018/11/28/majestic-wines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-04</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2018/11/28/princeton-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-08</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2018/11/28/which</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-04</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2018/11/29/gsk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c7956a20852296b9f6c58f7/1551455925998/GSK.jpg</image:loc>
      <image:title>Cases - GSK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/1/15/carnival-corporation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c7955691905f42130fb16a2/1551455605685/carnival+corporation.jpeg</image:loc>
      <image:title>Cases - Carnival Corporation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/1/amnesty-international</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-10</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/10/bacardi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-10</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/10/isba</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-10</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/13/indie-bay-snacks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/14/the-original-cottage-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-14</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/2019/5/14/hobbycraft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-14</lastmod>
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  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Integrated+marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Storytelling+training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Brand+proposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/ISBA</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/FMCG</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/How+to+think+more+creatively</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Hobbycraft+business+strategy</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Indie+Bay+Snacks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Retail+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Cartoon+Network+positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/food+brand+positioning</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Hobbycraft+brand+strategy</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Holiday+company+branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Bacardi</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Presentation+training</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/brand+positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Qualitative+research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Kids+entertainment+branding</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Brand+strategy+holiday+company</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Bacardi+Ambassadors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Brand+strategy+retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Creative+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Brand+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Marketing+training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Snacking+habits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Institute+of+British+Advertisers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Better+briefing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Focus+groups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/ISBA+accredited</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/Bacardi+training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/snack+brand+positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/cases/tag/British+health+food+brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c7d645d1905f4d429089ef4/1551721603425/frederic.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c75c5950d9297d319600094/1551222180407/james.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c75c4a7f9619a09232c1dfc/1551222060272/john.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c75c57db208fc442f2b5c37/1551222155825/scott.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c7d1e1eeb39313159286a44/1551703615926/manon.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c75c3fe7817f7c9da2acdb9/1551221919974/christian.jpg</image:loc>
      <image:title>Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/affiliates</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c1b7807575d1f61ca4f8c33/1546818965992/Slide3.PNG</image:loc>
      <image:title>Affiliates - Group Think</image:title>
      <image:caption>A London &amp; Dublin based community of 1000 strategists running several events a month, co-founded in 2016 by our James Lees. We’ve done Q&amp;As for the community and are a regular feature at Planner Pints. See you there? http://www.group-think.co.uk/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c1b77d3aa4a99bb24ca5af4/1551451769874/inseec-supdepub-logo.png</image:loc>
      <image:title>Affiliates - Sup de Pub</image:title>
      <image:caption>Sup de Pub is one of the most highly regarded schools for comms in France. Every year we teach a few classes on creative strategy and are invited to judge the student awards where they work on a real client brief.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c1b77e7352f531e85ad2872/1550597319849/Slide2.PNG</image:loc>
      <image:title>Affiliates - UCL Free Hype</image:title>
      <image:caption>Regular speaker at UCL’s FreeHype - the university’s pro-bono creative agency run by students. For the past 2 years we’ve taught them how to develop a creative strategy for their clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c7946de24a69424aae106c7/1551451875416/ISBA-Logo.jpg</image:loc>
      <image:title>Affiliates - ISBA</image:title>
      <image:caption>We have a long standing relationship with ISBA, with John regularly training clients on how to brief their agencies better, how to think more creatively themselves and how to judge creative work more effectively.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/hero</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-07</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c33107d4ae23783edc4e7bb/1544463571992/background4A.jpg</image:loc>
      <image:title>Copy of Hero</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swordandstonestrategy.com/social-impact-unit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-06</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c80052a9b747a64d9e2dae8/1551893803753/WaterAid.png</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c8004c4e5e5f055897d687f/1551893718225/Princeton.png</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c8004bee5e5f055897d6803/1551893718222/Missing+Children+Europe.png</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c3cc4fd562fa75d701554d0/1547486467116/amnesty+international+mono.jpg</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c3cc34370a6ad9840d6cde2/1547486023639/Greenpeace.png</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/5c3cc3244fa51afb62dea3c1/5c3cc324f950b7929a371f25/1547485994360/Oxfam.png</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5bf5a683aa49a11cd529a108/t/5c3310a78a922d5822a499aa/1546850429246/background4A.jpg</image:loc>
      <image:title>Social Impact Unit</image:title>
    </image:image>
  </url>
</urlset>

